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GrEllie

With McDonald’s All American Games 2025 heading to Barclay's Center,
the team linked up a perfect pair to spread the news: our beloved Grimace and NY Liberty's
Ellie the Elephant. We started by treating them like the celebrities they are and posted
paparazzi style photos of the dynamic duo around New York to get the internet , People Magazine, and even The Today Show talking. A little later we let fans in on the plot and revealed what we had been cooking up. But the question still looms, are they just friends or more?
💜 We’ll let you decide. 🩵

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Credits 
Client:
McDonald's All American Games

Agency: Wieden+Kennedy 

Head of Creative: Mike Vitiello 
Senior Brand Lead:
Stacia Andrews 
Content Production Lead: Alysha Pamphile

Creatives: Jasmine Kim, Alexandra Shuford, Thomas Blount

Photographer: Jennifer Johnson 
Digital  Imaging Technician: Karl Ferguson 

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