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McDonald's x NASCAR

The Bodega team partnered with 23XI and NASCAR to design custom McDonald's
paint schemes for the first-ever NASCAR Cup Series race in Newton, Iowa. Fans voted on the two winning designs! We wanted to reveal the winning paint schemes in a unique way, so we decided to go for a luxurious and sleek vibe instead of our usual silly style. We added a touch
of McDonald's fun flair to make it even more special.

Agency: Wieden+Kennedy 

Head of Creative: Mike Vitiello 
Senior Brand Lead:
 Stacia Andrews 
Content Production Lead: Alysha Pamphile ​​
Art + Photo: Jasmine Kim  

Community Manager + Copy Writer: Alexandra Shuford 

Creative Producer: Thomas Blount 

Videographer: Henry Smisek 

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