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McDonald's x NASCAR
The Bodega team partnered with 23XI and NASCAR to design custom McDonald's
paint schemes for the first-ever NASCAR Cup Series race in Newton, Iowa. Fans voted on the two winning designs! We wanted to reveal the winning paint schemes in a unique way, so we decided to go for a luxurious and sleek vibe instead of our usual silly style. We added a touch
of McDonald's fun flair to make it even more special.

Agency: Wieden+Kennedy
Head of Creative: Mike Vitiello
Senior Brand Lead: Stacia Andrews
Content Production Lead: Alysha Pamphile
Art + Photo: Jasmine Kim
Community Manager + Copy Writer: Alexandra Shuford
Creative Producer: Thomas Blount
Videographer: Henry Smisek
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